Brandi Boatner, Strategic Communications Specialist, IBM
Alex Lirtsman, Partner/Digital Strategist, Ready Set Rocket
Special thanks to Brandi Boatner (top), Strategic Communications Professional, IBM Global Business Services, and Alex Lirtsman, Partner/Digital Strategist, Ready Set Rocket for their inspired presentations at Columbia U. Thought Leadership seminar.
Brandi presented IBM’s recent Global CMO Study http://ibm.co/xK8Vrb, while Alex presented slides on measuring ROI after you’ve attracted audiences to your site with your Thought Leadership efforts. Slides from the presentation will be posted on Columbia U.’s site later this week and we will provide a link.