Few would argue that technology and the economy have transformed virtually all interactions between organizations and their constituents. Add to that the rapid rate of change and it’s clear why it can be challenging to retain or expand your base of clients, customers or members. According to a recent Accenture study, fast-growing companies recognize opportunities in behavior change and invest in interactions designed to capture this potential.
Albert Einstein famously said, “We can’t solve problems by using the same kind of thinking we used when we created them.”
Here are some keys to consider when determining if your branding, marketing and communications activities have kept pace with the changing attitudes and behaviors of your audiences:
- Agility: Are you interacting with your constituents and critics? Do you have a process in place to evaluate and act on their input?
- Originality: Do you foster creativity to help your organization meet its business challenges? When was the last time a good idea was implemented?
- Accuracy: Do you communicate what is true about your brand, culture and capabilities without prejudice and independent of unproven traditions? Do you differentiate yourself in ways that ring true?
Are you ready to capitalize on change?
If you’d like to discuss how to implement change and increase your profile, impact and profitability, let’s spend an hour together. You’ll come away energized with fresh perspectives and potential for your organization’s growth.