6 Steps to High Impact Thought Leadership

Beach steps to sky

Do you have a compelling subject, interesting point-of-view and the expertise and experience to produce a winning white paper, article or other Thought Leadership communication piece?

To find out, ask yourself the following questions:

1.  GOALS/ DISTRIBUTION

  • What do you expect to achieve by producing this material?
  • What format are you envisioning? (White paper, article, presentation, etc.)
  • How do you plan to distribute the material?

2.  SUBJECT/TOPIC

  • What do you know about your subject/topic that others don’t?
  • How will readers benefit by engaging with your material?

3. AUDIENCES

  • Identify the target audience(s) for this information.
  • What are the audience’s goals?
  • Name three things that the audience doesn’t know about the topic.

4.   PROBLEM/SOLUTION

  • What is the problem you have identified that needs a solution?
  • What evidence do you have that proves there really is a problem?
  • What are the benefits of the approach being recommended?

5.  YOUR POINT-OF-VIEW

  • What new ideas or approaches do you have to share?
  • Is there a “tool,” worksheet, checklist, etc. to offer?
  • How are they different from previous solutions?

6.  YOUR AUTHORITY

  • What expertise/experience do you have which makes you an authority on the topic?
  • Who are the “experts” that will be cited?
  • What project experience will be included?

One last thought:  Don’t tell your audiences what to think, tell them what to think about.

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