To establish a unique position in your audience's life you must understand their beliefs, feelings and actions. Even more important is understanding your own!
Positioning and messaging require a rigorous self-assessment. You must be able to define your strengths, priorities and values, and be aware of your existing reputation. Then evaluate yourself against the competition to determine credible and persuasive differentiators.
Turning Point Solutions helps build persuasive and motivating positions. We'll ensure that you describe yourself clearly, simply and memorably so people know what they're buying or supporting. We'll align your messaging across the organization so everything adds up. We'll base everything on what's true, deliverable, motivating and profitable -- and keep it fresh.
Our positioning and messaging services will:
- Clearly articulate your organization's strengths, priorities and values
- Expand, develop and refine your story
- Deliver clear, consistent messages and promote company-wide adoption
- Align messages with your brand position across product, service and audience segments
- Customize messages efficiently and with discipline
- Improve your communications tools and practices
"The Turning Point Solutions team is a pleasure to work with. They have been outstanding at taking our strategy and turning it into crisp, concise and tangible business messages we can use for our internal and external communications."
-- Vikki Pachera, VP of Global Alliances and Business Development, Hewlett-Packard
"At times when some people lose their heads, Turning Point keeps theirs. They start by providing cool, creative, informed judgment -- and then they deliver."
-- Josh Gotbaum, CEO, The September 11th Fund
"Turning Point Solutions are content strategists with focused marketing minds. I was amazed at how quickly they got up to speed with the nuances of our solutions and market and conducted research that showed how to evolve our messaging to a new level. They maintained a steadfast focus on the customer, extracted the precise information that would be most compelling and then helped us understand exactly how, where and when to apply it. I was impressed with their professionalism and the quality of the results."
-- Michelle Wohl, Adobe