Turning Point Solutions designs campaigns that generate results. Whether your goal is to change perceptions, promote trial, garner support, create a buzz, influence employees or appeal to legislators, it all starts with foundational messaging that is applied consistently across audience segments, communications vehicles and product lines. We invent communications vehicles, select from existing ones, and tailor your messages to fit each medium for greatest impact, reach and frequency. We'll help you determine when and how often to communicate based on the involvement, interests, beliefs and actions of your audience groups.
We collaborate with senior executives and communications teams to deliver:
- Integrated campaigns incorporating events, media relations, advertising, etc.
- Media relations and public affairs campaigns including press tours, strategic influencer programs, etc.
- Internal communications campaigns, messaging tools and collaboration techniques
- Product and business launches including audience research, testing and sampling
- Repositioning campaigns including mergers and acquisitions
- Guerrilla marketing programs that break through the clutter
- Proactive crisis and reputation management campaigns including war rooms, etc.
- Non-profit fundraising and development campaigns including board recruitment and development, strategic plans, etc.