RealNames Corp., a global infrastructure provider of “keywords” which replace complicated URLs with simple names and brands to make the Internet easier to use, wanted to build its brand name and customer base while simultaneously securing partnerships and funding.
Turning Point Solutions Principal Nicole DeMeo worked closely with the RealNames founding team to build the brand and craft an actionable six-month marketing and communications plan and timeline. Turning Point Solutions established a market position for RealNames by defining a new category and produced all messaging and communications materials.
In addition to introducing the company to a qualified list of key influencers, media and analyst contacts and fashioning co-marketing campaigns with appropriate partners, we developed a highly effective guerrilla marketing campaign and became the first company to ever brand stairs at a tradeshow, a coup which drove booth traffic as well as attendance at the company’s tradeshow booth and press conference. We launched the company to great acclaim and continually garnered press coverage by launching attention-grabbing marketing programs at relevant industry events.
”Nicole DeMeo and her world-class team were responsible for RealNames’ corporate communications from the company's inception in 1997 to 1999, the most productive public relations period in our company's history. With great flair, imagination and understanding, her team introduced RealNames at Internet World in March 1998 and for the next 18 months, with clear-headed PR and Marcom leadership, worked with our management team to position us as the next generation Internet addressing company.”
-- Keith Teare, former CEO, RealNames Corp.